The first and most obvious reason is to stay in touch with your clients. Follow-up is the biggest component of future sales and it lets you customize your products and services more effectively.
Secondly, it lets you send them future offers that were not offered to them during the original sale. These could be accessory products to their original purchase, or a service that fits the same category. If you work as an affiliate marketer as well, this is a built-in audience for those offers.
Third, it gives you more opportunity in terms of partnering with other internet marketers. Sharing the power of your list with someone else is a service you can get paid for. Certain companies will pay for the right to have their information emailed to your list in order to increase site traffic and purchases.
The fourth consideration for list building is to reward clients and customers during sharing contests. They can each have a referral number, based on name or customer ID, and can be tracked in your records. By using a list like this, it gives you a way to track who is most effective during social campaigns and who sends traffic more often.
Finally, if you don?t build a list, you are throwing money and time away. Internet marketing is about creating an online presence that lasts. Without a list, you may make contact with several thousand people but have no way to reach them again. Depending on their memory to come back and see you is ineffective. Instead, use technology to build a contact list that creates future profits in several forms.
Source: http://cbvirtualservices.com/2012/09/5-reasons-why-you-need-to-build-your-list/
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