Today?s Watch.tv Interview is part of our month-long focus on Small Business and Online Video. Jason Falls is a well known digital strategist and author, who?s worked with such diverse brands as Maker?s Mark, Humana and now Cafe Press. His direct, no-nonsense approach is one of the reasons his book, ??No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing? was one of the top-selling business books of 2011 and has also?made him a sought after speaker on an international scale.
.tv Advocate C.C. Chapman caught up with Jason recently to talk about the role of online video in a small business content strategy, including how it influences search results and how businesses can justify the resources to move forward.
Jason has also written a guest post for us on how to optimize your videos for social media and search which will be posted on Thursday. Thanks to Jason Falls for a great interview and sharing his thoughts on Small Business and Online Video.
To learn more about?getting your business started with online video?(plus any other tips you might need!), please visit the?How To section?on?Watch.tv.
Do you have any tips for getting started with online video? Send us a?tweet?or comment here, on our?Facebook page?or our?YouTube channel.
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